Re-Use Release for User-Generated Content (UGC)

 

Updated May 2025

We love when Taste of the Wild fans share photos, videos and stories about their pets — including the content you posted! These terms explain how we intend to use the content you’ve shared and reflect your and our agreement regarding their use on our social media channels, email newsletters and website and in other marketing materials.

This release means we can create social media content like memes, reels and other posts; include your pet in our email newsletter or SMS notifications; feature them on our website; or provide the content and other assets created with the content to partners like retailers and distributors for their exclusive use to promote Taste of the Wild and/or a Taste of the Wild product. It does NOT mean we will create commercial goods for sale or sublicense your content to others for profit.

In this agreement, “content” includes but is not limited to photos, graphics, images, videos, reviews, testimonials, Facebook or Instagram stories or information about you or your pet that you have willingly shared. It does not include private or sensitive information. Taste of the Wild is not responsible for the use or disclosure of any personal information that you voluntarily disclose in connection with any user-generated content (UGC) you submit, so please use caution when deciding what personal information to provide.

Use of Your Content

By replying to us with your agreement, you grant to Taste of the Wild and its affiliates, including retailers and distributors, a non-exclusive, perpetual, worldwide, royalty-free license to modify, copy, reproduce, publish and otherwise use the image, video or statement in various forms, including on social media, our website, email, SMS and other marketing materials. This includes for advertising or promotional purposes, without further review, notice, approval, consideration or compensation.

What You’re Confirming

You represent and warrant that 1) you own any and all copyright(s) to the images, videos and statements, 2) you are 18 years of age or older, 3) you are the legal owner of each pet shown in the photos you submit. If any other person or pet appears in the content, you confirm that you have obtained the appropriate permission from the individual and/or the pet’s legal owner for Taste of the Wild to use their likeness as described in this agreement, 4) you have all the necessary rights or permissions to allow Taste of the Wild to use the images and statements. You also agree to indemnify and hold Taste of the Wild harmless from and against any third-party claims, losses, damages, liabilities, costs and expenses (including reasonable attorney’s fees) related to any breach of these representations and warranties, and 5) to the best of your knowledge, all laws and local rules and guidelines are being followed and represented in this image.

You also hereby release and discharge Taste of the Wild, its employees, agents, successors, licensees and assigns from any and all claims you might have in connection with our use of the images, videos and statements, including, without limitation, any claims for copyright, trademark, defamation, violation of any moral or artist right, and/or any right of privacy or publicity.

You grant Taste of the Wild and its affiliates the right to use your name, your pet’s name(s), images, likeness, voice, photograph and/or video in connection with Taste of the Wild’s use of your images, videos or statements, without restriction as to frequency, duration, country or territory, and without further review, notice, approval, consideration or compensation, except as prohibited by law.

Revoking Content Use

If you wish to revoke approval of your content, contact us at https://totw.pet/contact-us. While we will not use your content in future materials, this does not affect any prior use by Taste of the Wild or its affiliates.

Agreement Confirmation

If you agree to these terms, please reply to our comment, message or email to confirm your agreement.

Agreement to these terms and/or a content submission does not guarantee your content will be used. We reserve the right to select in our sole discretion what content will be published, and we cannot guarantee you will be notified about usage of your content.

This Image and Statement Use Agreement shall be governed by the laws of the State of Missouri (excluding all conflict of laws principles that would require the application of the laws of a different state).